CEo

---

Completing his studies at the Cincinnati College Conservatory of Music, Rip headed to Motown for Elektra/Asylum Records.  After holding local & regional positions in the Midwest, the Company moved him to LA to serve as National Director, Artist Development, and later, National Director, Promotion Field Operations/Charts.  He crafted tour marketing and radio promotional campaigns for the Eagles, Linda Ronstadt, Queen(pic), The Cars, Carly Simon, Jackson Browne and Joni Mitchell, serving under industry icon, Joe Smith.

Elektra moved East, Rip stayed and hung a sponsorship shingle, linking clients Anheuser-Busch with Toto, Bausch & Lomb with Don Henley and Nabisco Brands with Rod Stewart.  Additionally, he mounted broadcast campaigns for films Purple Rain, AC/DC The Film, Under the Cherry Moon and Urban Cowboy for Warner and Paramount Films.  In 1986, Rip co-founded Accelerated Marketing (ACM) as a telemarketing concern.

By the late nineties, the music industry sales trended from traditional retail to big box stores.  Rip created a national team of field merchandisers, conducting physical research for major music labels/distributors and continues those programs today. His company was nominated “Best Small Business” for two consecutive years by the Music Biz Association.

As analytics have become a key factor in the success of recording artists in 2020, Rip launched a worldwide marketing research division to provide consumer analysis for music industry Intellectual Property.