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rip pelley / ceo

fred croshal CEG / sales agent

fred croshal CEG / sales agent

Completing his studies at the Cincinnati College Conservatory of Music, Rip headed to Motown for Elektra/Asylum Records.  After holding local & regional positions in the Midwest, the Company moved him to LA to serve as National Director, Artist Development, and later, National Director, Promotion Field Operations/Charts.  He crafted tour marketing and radio promotional campaigns for the Eagles, Linda Ronstadt, Queen(pic), The Cars, Carly Simon, Jackson Browne and Joni Mitchell, serving under industry icon, Joe Smith.

Elektra moved East, Rip stayed and hung a sponsorship shingle, linking clients Anheuser-Busch with Toto, Bausch & Lomb with Don Henley and Nabisco Brands with Rod Stewart.  Additionally, he mounted broadcast campaigns for films Purple Rain, AC/DC The Film, Under the Cherry Moon and Urban Cowboy for Warner and Paramount Films.  In 1986, Rip co-founded Accelerated Marketing (ACM) as a telemarketing concern.

By the late nineties, the music industry sales trended from traditional retail to big box stores.  Rip created a national team of field merchandisers, conducting physical research for major music labels/distributors and continues those programs today. His company was nominated “Best Small Business” for two consecutive years by the Music Biz Association.

As analytics have become a key factor in the success of recording artists in 2020, Rip launched a worldwide marketing research division to provide consumer analysis for music industry Intellectual Property.  


fred croshal CEG / sales agent

fred croshal CEG / sales agent

fred croshal CEG / sales agent

Fred is a 40-year+ music industry veteran and founder/CEO of Croshal Entertainment Group, one of the premiere independent music-marketing companies in the industry. 

Fred began his career as a retail sales representative in the San Francisco/Bay Area before securing his first label position at CBS Records.  Soon after he obtained executive positions at Sony Music Distribution and Columbia Records, working with artists Michael Jackson, Pearl Jam, Bruce Springsteen, Mariah Carey, and Stevie Ray Vaughan.  

In 1996, Madonna hired him at the Maverick Recording Company,  He quickly ascended to General Manager, overseeing all the labels departments.  During his tenure, Fred built and nurtured the careers of Alanis Morissette, Deftones, Candlebox, and Michelle Branch(pic).

In 2003, Fred founded Croshal Entertainment Group, a marketing and management company.  CEG has since sold upwards of 6 million records independently to date and has helped guide releases from artists like Jackson Browne, Bonnie Raitt, Herb Alpert, Collective Soul, Gnarls Barkley, Jason Mraz, Crosby, Stills and Nash. In 2017, Fred was featured as one of Billboard magazine’s “Indie Power Players,” a short list of top influential music professionals leading the industry.

In 2020, Fred’s company enlists as chief revenue agent for ACM’s Soundcheck program.